Brian “BO$$” Cohen is a hospitality entrepreneur, nightclub owner, marketing strategist, influencer, musician, public speaker, and the Founder & CEO of Attitude Nightlife.
For more than 30 years, Brian has built a reputation as one of the hospitality industry's most recognized operators, marketers, and business development professionals. His career has spanned nightlife, entertainment, hospitality, marketing, special events, consulting, influencer marketing, and venue operations across the United States.
Born in Queens, New York and raised on Long Island, Brian's entrepreneurial journey began at the age of 8 buying and selling sports cards. While most kids were collecting cards, Brian was building relationships, negotiating deals, and learning the fundamentals of business.
At 18 years old, he entered the nightlife industry as a bartender and quickly discovered a talent for attracting customers and creating successful promotions. Within months, he was directing marketing efforts for some of Long Island's largest nightlife venues and eventually launched East Coast Underground, a nightlife promotions company that became a major force throughout New York and beyond.
Over the next three decades, Brian expanded his influence across California, Nevada, Florida, Texas, and numerous other markets. He has owned, operated, marketed, managed, or consulted for more than 500 hospitality venues, including nightclubs, bars, lounges, restaurants, beach clubs, day clubs, music festivals, and adult entertainment venues.
Throughout his career, Brian has been involved with venue openings, rebrands, marketing campaigns, entertainment programming, acquisitions, turnarounds, and business development initiatives ranging from independent operators to nationally recognized hospitality brands.
In addition to his work in hospitality, Brian has written for industry publications including Nightclub & Bar Magazine, Rescue My Bar, and Nightclub Hall of Fame. He has also been a featured speaker at major hospitality and nightlife conferences, sharing insights on marketing, operations, promotions, and venue growth.
In 2014, Brian was recognized by My Vegas Magazine as one of the Top 100 Most Successful Businessmen in Las Vegas.
“Success in hospitality isn't about opening doors. It's about creating experiences people never forget.”
Today, Brian leads Attitude Hospitality, a company focused on helping hospitality businesses increase revenue, improve operations, elevate guest experiences, strengthen their brands, and maximize profitability.
Known for his creativity, relentless work ethic, industry connections, and ability to identify opportunities where others see obstacles, Brian has earned a reputation as a trusted advisor to venue owners, operators, investors, and hospitality groups throughout North America.
Whether opening a new concept, turning around an underperforming venue, developing a marketing strategy, or building a long-term growth plan, Brian's approach is rooted in real-world experience and proven execution.
